Concepedia

Paul R. Prabhaker

PR

Statistics

Publications

7

Citations

590

H-Index

7

Active since

1992

Affiliations

Illinois Institute of Technology(Current)

Paul R. Prabhaker is an author at Illinois Institute of Technology specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchBrandingAdvertisingEngineeringBrand StrategyBusiness Strategy

Publications per year

1992–2001

7

Publications

7

Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting

Linda F. Alwitt, Paul R. Prabhaker · Journal of Advertising Research · 1992 · 183 citations

Behavioral Sciences, Advertising, Belief Dimensions +12

Identifying Who Dislikes Television Advertising: Not by Demographics Alone

Linda F. Alwltt, Paul R. Prabhaker · Journal of Advertising Research · 1994 · 171 citations

Advertising, Dislikes Television Advertising, Targeted Advertising +6

Who owns the online consumer?

Paul R. Prabhaker · Journal of Consumer Marketing · 2000 · 104 citations

Engineering, Digital Marketing, Information Security +25

The power of technology in business selling: call centers

Paul R. Prabhaker, Michael J. Sheehan, John I. Coppett · Journal of Business and Industrial Marketing · 1997 · 53 citations

Customer Experience, Digital Business, Business Intelligence +19

Integrated marketing‐manufacturing strategies

Paul R. Prabhaker · Journal of Business and Industrial Marketing · 2001 · 34 citations

Brand Strategy, Business Models, Management +18

1–5 of 7