Concepedia
Statistics
Publications
1
Citations
171
H-Index
Active since
1994
Linda F. Alwltt is an author specializing in consumer behavior, television, and advertising.
Top concepts
MarketingManagementTelevisionAdvertisingConsumer BehaviorConsumer Research
Publications per year
1994–1994
Identifying Who Dislikes Television Advertising: Not by Demographics Alone
Linda F. Alwltt, Paul R. Prabhaker · Journal of Advertising Research · 1994 · 171 citations
Advertising, Dislikes Television Advertising, Targeted Advertising +6
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