Concepedia
Statistics
Publications
6
Citations
126
H-Index
Active since
1980
Affiliations
Iowa State University(Current)
University of Houston - Clear Lake
John I. Coppett is an author at Iowa State University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementDigital MarketingBusiness IntelligenceAuditingBrandingLogisticsService DesignCustomer Service
Publications per year
1980–2003
The power of technology in business selling: call centers
Paul R. Prabhaker, Michael J. Sheehan, John I. Coppett · Journal of Business and Industrial Marketing · 1997 · 53 citations
Customer Experience, Digital Business, Business Intelligence +19
Building Bridges: The Company-Customer Relationship
L. Jean Harrison‐Walker, John I. Coppett · Journal of Business-to-Business Marketing · 2003 · 22 citations
MARKETING‐LOGISTICS OPPORTUNITIES FOR THE 1990s
Roy Dale Voorhees, John I. Coppett · Journal of Business Strategy · 1986 · 15 citations
Communications Industries, Intermodal Transportation, Transport Logistic +12
Auditing your customer service activities
John I. Coppett · Industrial Marketing Management · 1988 · 15 citations
Customer Service Activities, Auditing, Customer Satisfaction +4
Telemarketing in distribution channels
Roy Dale Voorhees, John I. Coppett · Industrial Marketing Management · 1983 · 11 citations
Distribution Channels, Digital Marketing, Management +4
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