Concepedia

Anupam Jaju

AJ

5

Publications

544

Citations

5

H-Index

2001

Active since

Affiliations

George Mason University(Current)

University of Georgia

Anupam Jaju is an author at George Mason University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBusiness StrategyConsumer ResearchStrategic Management

Publications per year

2001–2013

5

Publications

5

Marketing Images

Barbara B. Stern, George M. Zinkhan, Anupam Jaju · Marketing Theory · 2001 · 198 citations

Brand Strategy, Consumer Research, Personal Branding +17

An exploratory analysis of global managerial mindsets: a case of U.S. textile and apparel industry

Anil Arora, Anupam Jaju, Asterios G. Kefalas et al. · Journal of International Management · 2004 · 117 citations

International Management, Global Managerial Mindsets, Exploratory Analysis +14

Consumer Evaluations of Corporate Brand Redeployments

Anupam Jaju · Journal of the Academy of Marketing Science · 2006 · 111 citations

Brand Equity, Management, Business +6

Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea

Anupam Jaju, Hyokjin Kwak, George M. Zinkhan · Marketing Education Review · 2002 · 64 citations

Business Culture, Educational Psychology, Education +16

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation

Hyokjin Kwak, Anupam Jaju, Marina Puzakova et al. · The Journal of Marketing Theory and Practice · 2013 · 54 citations

Entrepreneurial Phenomenon, Mo Construct, Reverse Moderation +11

Rows per page

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