Costas Assimakopoulos

Statistics

Publications

Citations

502

H-Index

Active since

2007

Affiliations

Alexander Technological Educational Institute of Thessaloniki(Current)

University of West Attica

University of Macedonia

Costas Assimakopoulos is an author at Alexander Technological Educational Institute of Thessaloniki specializing in business, information systems, and technology adoption.

ORCID

Publications per year

2007–2019

Publications

Adoption of mobile self-service retail banking technologies

Apostolos Giovanis, Costas Assimakopoulos, Christos Sarmaniotis · International Journal of Retail & Distribution Management · 2018 · 147 citations

Business, Information Systems, Management Information Systems +12

Adoption of mobile banking services

Apostolos Giovanis, Pinelopi Athanasopoulou, Costas Assimakopoulos et al. · International Journal of Bank Marketing · 2019 · 138 citations

Business, Information Systems, Management Information Systems +17

Effective social media marketing strategy: Facebook as an opportunity for universities

Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas et al. · International Journal of Retail & Distribution Management · 2017 · 103 citations · Full text

Business, Higher Education, Marketing +12

Successful implementation of CRM in luxury hotels: determinants and measurements

Christos Sarmaniotis, Costas Assimakopoulos · EuroMed Journal of Business · 2013 · 48 citations

Management, Hospitality Management, Marketing +15

Online reviews as a feedback mechanism for hotel CRM systems

Costas Assimakopoulos, Christos Sarmaniotis, Christos K. Georgiadis · Anatolia · 2014 · 25 citations

Management, Hospitality Management, Marketing +16

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