Concepedia

Pinelopi Athanasopoulou

PA

Statistics

Publications

13

Citations

1.1K

H-Index

13

Active since

2008

Affiliations

University of Peloponnese(Current)

Technological Educational Institute of Athens

Hellenic Mediterranean University

University of West Attica

Pinelopi Athanasopoulou is an author at University of Peloponnese specializing in business, marketing, and customer relationship management.

Publications per year

2008–2019

13

Publications

13

Relationship quality: a critical literature review and research agenda

Pinelopi Athanasopoulou · European Journal of Marketing · 2009 · 471 citations

Business, Marketing, Marketing Management +10

Consumer-brand relationships and brand loyalty in technology-mediated services

Apostolos Giovanis, Pinelopi Athanasopoulou · Journal of Retailing and Consumer Services · 2017 · 140 citations

Business, Marketing, Marketing Management +16

Adoption of mobile banking services

Apostolos Giovanis, Pinelopi Athanasopoulou, Costas Assimakopoulos et al. · International Journal of Bank Marketing · 2019 · 138 citations

Business, Information Systems, Management Information Systems +17

The role of service fairness in the service quality – relationship quality – customer loyalty chain

Apostolos Giovanis, Pinelopi Athanasopoulou, Evangelos Tsoukatos · Journal of Service Theory and Practice · 2015 · 132 citations

Business, Operations Management, Customer Relationship Management +12

Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust

Apostolos Giovanis, Pinelopi Athanasopoulou · International Journal of Technology Marketing · 2014 · 74 citations

Business, Information Systems, Marketing +16

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