Concepedia

Ioannis Antoniadis

IA

Statistics

Publications

9

Citations

331

H-Index

9

Active since

2014

Affiliations

University of Western Macedonia(Current)

Ioannis Antoniadis is an author at University of Western Macedonia specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSocial MediaCommunicationInteractive MarketingMarketing CommunicationArtsFinanceBranding

Publications per year

2014–2024

9

Publications

9

Effective social media marketing strategy: Facebook as an opportunity for universities

Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas et al. · International Journal of Retail & Distribution Management · 2017 · 102 citations

Customer Satisfaction, Digital Marketing, Social Marketing +20

Business Intelligence During Times of Crisis: Adoption and Usage of ERP Systems by SMEs

Ioannis Antoniadis, T. Tsiakiris, S. Tsopogloy · Procedia - Social and Behavioral Sciences · 2015 · 68 citations · Full text

Customer Satisfaction, Enterprise Business Transformation, Business Intelligence +15

Post popularity and reactions in retail brand pages on Facebook

Ioannis Antoniadis, Symeon Paltsoglou, Vasilis Patoulidis · International Journal of Retail & Distribution Management · 2019 · 58 citations

Digital Marketing, Consumer Research, Brand Strategy +22

Mergers and Acquisitions in the Greek Banking Sector: An Event Study of a Proposal

Ioannis Antoniadis, Anastasios Alexandridis, Nikolaos Sariannidis · Procedia Economics and Finance · 2014 · 33 citations · Full text

Mergers And Acquisitions, Financial System, Banking Sector +12

Social network analysis and social capital in marketing: theory and practical implementation

Ioannis Antoniadis, Anna Charmantzi · International Journal of Technology Marketing · 2016 · 21 citations

Brand Strategy, Communication, Social Network +19

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