Concepedia

Gil McWilliam

GM

Statistics

Publications

10

Citations

575

H-Index

10

Active since

1989

Affiliations

London Business School(Current)

Cranfield University

Imperial College London

Gil McWilliam is an author at London Business School specializing in business, marketing management, and brand management.

Publications per year

1989–2010

10

Publications

10

Strategic brand management: New approaches to creating and evaluating brand equity

Gil McWilliam · International Journal of Research in Marketing · 1993 · 136 citations

Business, Marketing, Marketing Management +13

Managing brand equity: Capitalizing on the value of a brand name

Gil McWilliam · International Journal of Research in Marketing · 1993 · 117 citations

Business, Marketing, Marketing Management +14

Appreciating Brands as Assets Through Using a Two-Dimensional Model

Leslie de Chernatony, Gil McWilliam · International Journal of Advertising · 1990 · 70 citations

Business, Marketing, Marketing Management +14

The strategic implications of clarifying how marketers interpret “brands”

Leslie de Chernatony, Gil McWilliam · Journal of Marketing Management · 1989 · 67 citations · Full text

Business, Marketing Management, Strategic Management +10

Low involvement brands: is the brand manager to blame?

Gil McWilliam · Marketing Intelligence & Planning · 1997 · 42 citations

Business, Marketing, Marketing Management +9

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