Concepedia

Lynda M. Maddox

LM

8

Publications

343

Citations

8

H-Index

1984

Active since

Affiliations

George Washington University(Current)

Lynda M. Maddox is an author at George Washington University specializing in management, marketing, and advertising.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchConsumer BehaviorDigital MarketingInteractive MarketingMarketing CommunicationAdvertising EffectivenessBusiness

Publications per year

1984–2013

8

Publications

8

Factors influencing consumers' online shopping in China

Wen Gong, Rodney L. Stump, Lynda M. Maddox · Journal of Asia Business Studies · 2013 · 151 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Measuring Web Advertising Effectiveness in China

Wen Gong, Lynda M. Maddox · Journal of Advertising Research · 2003 · 64 citations

Digital Marketing, Consumer Study, Additional Banner Exposure +22

The Role and Effect of Web Addresses in Advertising

Lynda M. Maddox, Darshan H. Mehta · Journal of Advertising Research · 1997 · 33 citations

The use of pharmaceutical Web sites for prescription drug information and product requests

Lynda M. Maddox · Journal of Product & Brand Management · 1999 · 26 citations

Digital Marketing, Product Requests, Consumer Research +26

Effects of URLs in traditional media advertising in China

Lynda M. Maddox, Wen Gong · International Marketing Review · 2005 · 24 citations

Digital Marketing, Emerging Media, Targeted Advertising +23

Rows per page

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