Concepedia

Wen Gong

WG

10

Publications

639

Citations

10

H-Index

2003

Active since

Affiliations

Howard University(Current)

Towson University

University of San Francisco

George Washington University

Morgan State University

Wen Gong is an author at Howard University specializing in marketing, digital marketing, and culture.

Top concepts

MarketingDigital MarketingCultureManagementArtsSocial MediaBusinessAdvertisingCommunicationConsumer Behavior

Publications per year

2003–2020

10

Publications

10

Factors influencing consumers' online shopping in China

Wen Gong, Rodney L. Stump, Lynda M. Maddox · Journal of Asia Business Studies · 2013 · 151 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Global internet use and access: cultural considerations

Wen Gong, Zhan G. Li, Rodney L. Stump · Asia Pacific Journal of Marketing and Logistics · 2007 · 147 citations

Internet Science, Innovation Adoption, Education +19

National culture and global diffusion of business‐to‐consumer e‐commerce

Wen Gong · Cross Cultural Management An International Journal · 2009 · 87 citations

Cross-cultural Marketing, Digital Marketing, International Marketing +19

Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries

Rodney L. Stump, Wen Gong, Zhan Li · Journal of Macromarketing · 2008 · 69 citations

Innovation Adoption, Digital Inclusion, Digital Marketing +25

Measuring Web Advertising Effectiveness in China

Wen Gong, Lynda M. Maddox · Journal of Advertising Research · 2003 · 64 citations

Digital Marketing, Consumer Study, Additional Banner Exposure +22

Rows per page

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