Zhan G. Li

Global internet use and access: cultural considerations

Wen Gong, Zhan G. Li, Rodney L. Stump · Asia Pacific Journal of Marketing and Logistics · 2007 · 147 citations

Internet Science, Innovation Adoption, Education +19

Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions

Zhan G. Li, L. William Murray, Don Scott · Journal of Business Research · 2000 · 127 citations

Marketing, International Management, International Marketing +9

Country and Product Images

Zhan G. Li, Shenzhao Fu, L. William Murray · Journal of International Consumer Marketing · 1998 · 109 citations

International Marketing, Image Database, Product Images +16

E-tailing—For all products?

Zhan G. Li, Nurit Gery · Business Horizons · 2000 · 43 citations

Digital Marketing, E-business, Management +6

Marketing to China's youth: A cultural transformation perspective

Wen Gong, Zhan G. Li, Tiger Li · Business Horizons · 2004 · 35 citations

Culture, Advertising, Chinese Culture +4