Concepedia
Statistics
Publications
18
Citations
1.3K
H-Index
16
Active since
1993
Affiliations
Wake Forest University(Current)
College of Charleston
American University
Case Western Reserve University
University of Pennsylvania
Anne M. Brumbaugh is an author at Wake Forest University specializing in marketing, advertising, and business.
Publications per year
1993–2023
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Jennifer Aaker, Anne M. Brumbaugh, Sonya A. Grier · Journal of Consumer Psychology · 2000 · 328 citations
Business, Marketing, Marketing Management +17
Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets
Sonya A. Grier, Anne M. Brumbaugh · Journal of Advertising · 1999 · 250 citations
Business, Marketing, Marketing Management +16
Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
Anne M. Brumbaugh · Journal of Consumer Research · 2002 · 131 citations
Business, Communication, Psychology +12
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, Anne M. Brumbaugh, Corliss G. Thornton · Journal of Marketing · 2006 · 91 citations
Social Sciences, Marketing, Marketing Management +17
Perceived Discrimination, Cashier Metaperceptions, Embarrassment, and Confidence as Influencers of Coupon Use: An Ethnoracial–Socioeconomic Analysis
Anne M. Brumbaugh, José Antônio Rosa · Journal of Retailing · 2009 · 70 citations
Social Sciences, Marketing, Social Psychology +8
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