Rania B. Mostafa

Brand experience and brand loyalty: is it a matter of emotions?

Rania B. Mostafa, Tamara Kasamani · Asia Pacific Journal of Marketing and Logistics · 2020 · 233 citations

Digital Marketing, Consumer Motivation, Consumer Research +21

Antecedents and consequences of chatbot initial trust

Rania B. Mostafa, Tamara Kasamani · European Journal of Marketing · 2021 · 215 citations

Chatbot, Behavioral Decision Making, Digital Marketing +27

Mobile banking service quality: a new avenue for customer value co-creation

Rania B. Mostafa · International Journal of Bank Marketing · 2020 · 112 citations

Total Quality Management, Customer Satisfaction, Digital Marketing +21

A road to empowerment: social media use by women entrepreneurs in Egypt

Stefanie Beninger, Haya Ajjan, Rania B. Mostafa et al. · International Journal of Entrepreneurship and Small Business · 2016 · 80 citations

Women Empowerment, Digital Society, Engineering +18

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Rania B. Mostafa, Cristiana Raquel Lages, Haseeb Shabbir et al. · Journal of Service Research · 2015 · 78 citations · Full text

Customer Satisfaction, Service Quality, Service Research +10