Concepedia

Tamara Kasamani

TK

Statistics

Publications

2

Citations

448

H-Index

2

Active since

2020

Affiliations

Beirut Arab University(Current)

Damanhour University

Tamara Kasamani is an author at Beirut Arab University specializing in media marketing, brand management, and management.

Top concepts

Publications per year

2020–2021

2

Publications

2

Brand experience and brand loyalty: is it a matter of emotions?

Rania B. Mostafa, Tamara Kasamani · Asia Pacific Journal of Marketing and Logistics · 2020 · 233 citations

, , +21

Antecedents and consequences of chatbot initial trust

Rania B. Mostafa, Tamara Kasamani · European Journal of Marketing · 2021 · 215 citations

, , +27

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