8
Publications
172
Citations
8
H-Index
2011
Active since
Nathalie Guichard is an author at Université Paris 1 Panthéon-Sorbonne specializing in management, consumer research, and marketing.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorMarketing InsightsConsumer Decision MakingPriceHealthEconomics
Publications per year
2011–2024
8
8
Valérie Hémar‐Nicolas, Pascale Ezan, Mathilde Gollety et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2013 · 29 citations
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