Statistics
Publications
6
Citations
121
H-Index
6
Active since
2004
Affiliations
University of Southern Denmark(Current)
Matthias Bode is an author at University of Southern Denmark specializing in marketing, consumer behavior, and marketing management.
Publications per year
2004–2021
6
6
‘The wild and wacky worlds of consumer oddballs’
Matthias Bode, Per Østergaard · Marketing Theory · 2013 · 45 citations
Broadening the brandfest: play and ludic agency
Dannie Kjeldgaard, Matthias Bode · European Journal of Marketing · 2017 · 16 citations · Full text
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