Concepedia

Mikkel Nøjgaard

MN

5

Publications

108

Citations

5

H-Index

2020

Active since

Affiliations

University of Southern Denmark(Current)

Mikkel Nøjgaard is an author at University of Southern Denmark specializing in management, marketing, and marketing insights.

Top concepts

MarketingManagementConsumer ResearchMarketing InsightsArtsBusinessStrategyEconomicsJournalismPersuasion

Publications per year

2020–2022

5

Publications

5

Comparison and cross-pollination of two fields of market systems studies

Mikkel Nøjgaard, Domen Bajde · Consumption Markets & Culture · 2020 · 48 citations

Digital Marketing, Whereas Msd, Consumer Research +23

The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets

Mikkel Nøjgaard · Journal of Consumer Research · 2022 · 23 citations

Failure: Perspectives and prospects in marketing and consumption theory

Dannie Kjeldgaard, Mikkel Nøjgaard, Benjamin J. Hartmann et al. · Marketing Theory · 2021 · 14 citations · Full text

Consumption Theory Disciplines, Consumer Culture, Destructive Phenomenon +10

The social thickening of market futures: Exploring the discursive work of drone visioneers

Domen Bajde, Mikkel Nøjgaard, Alev Kuruoğlu · Marketing Theory · 2022 · 12 citations

Market Futures, Emerging Media, Media Innovation +25

How the Dead Storage of Consumer Electronics Creates Consumer Value

Mikkel Nøjgaard, Cristiano Smaniotto, Søren Askegaard et al. · Sustainability · 2020 · 11 citations · Full text

Rows per page

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