Concepedia

Anja Geigenmüller

AG

Statistics

Publications

8

Citations

644

H-Index

8

Active since

2009

Affiliations

Technische Universität Ilmenau(Current)

TU Bergakademie Freiberg

London School of Business and Management

Queen Mary University of London

Anja Geigenmüller is an author at Technische Universität Ilmenau specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionCommunicationCustomer ServiceBusiness StrategyConsumer BehaviorArts

Publications per year

2009–2018

8

Publications

8

On the Role of Empathy in Customer-Employee Interactions

Jan Wieseke, Anja Geigenmüller, Florian Kraus · Journal of Service Research · 2012 · 352 citations · Full text

Customer Experience, Customer Satisfaction, Empathy +20

Examining alliance management capabilities in university-industry collaboration

Alexander Leischnig, Anja Geigenmüller · The Journal of Technology Transfer · 2018 · 64 citations · Full text

Brand equity in B2B services and consequences for the trade show industry

Anja Geigenmüller, Harriette Bettis‐Outland · Journal of Business and Industrial Marketing · 2012 · 57 citations

Service Provider, Customer Satisfaction, Business-to-business Research +19

The role of virtual trade fairs in relationship value creation

Anja Geigenmüller · Journal of Business and Industrial Marketing · 2010 · 52 citations

Customer Satisfaction, Trade, Value Theory +17

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Alexander Leischnig, Marko Schwertfeger, Anja Geigenmüller · Journal of Retailing and Consumer Services · 2010 · 47 citations

Behavioral Sciences, Consumer Decision Making, Consumer Study +7

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