Concepedia

Marko Schwertfeger

MS

Statistics

Publications

2

Citations

75

H-Index

2

Active since

2010

Affiliations

TU Bergakademie Freiberg(Current)

Marko Schwertfeger is an author at TU Bergakademie Freiberg specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBrandingBusinessBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

2010–2011

2

Publications

2

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Alexander Leischnig, Marko Schwertfeger, Anja Geigenmüller · Journal of Retailing and Consumer Services · 2010 · 47 citations

Behavioral Sciences, Consumer Decision Making, Consumer Study +7

Do shopping events promote retail brands?

Alexander Leischnig, Marko Schwertfeger, Anja Geigenmueller · International Journal of Retail & Distribution Management · 2011 · 28 citations

Customer Experience, Customer Satisfaction, Retail Brand +19

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