Concepedia

Carmen Abril

CA

15

Publications

473

Citations

13

H-Index

2013

Active since

Affiliations

Universidad Complutense de Madrid(Current)

Universidad Pontificia Comillas

Universidad de Deusto

Carmen Abril is an author at Universidad Complutense de Madrid specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchBrand StrategyBrand AwarenessMarketing CommunicationBrandingAdvertisingBrand Management

Publications per year

2013–2023

15

Publications

15

Marketing mix effects on private labels brand equity

Carmen Abril, Belén Rodríguez Cánovas · European Journal of Management and Business Economics · 2016 · 67 citations · Full text

Distribution Intensity, Brand Equity, Perceived Price +12

The mediating role of mental imagery in mobile advertising

Diana Gavilán, María Avelló, Carmen Abril · International Journal of Information Management · 2014 · 62 citations

Mental Imagery, Advertising, Interactive Marketing +9

Are they willing to work for you? An employee-centric view to employer brand attractiveness

Lorena Ronda, Carmen Valor, Carmen Abril · Journal of Product & Brand Management · 2018 · 57 citations

Consumer Research, Brand Strategy, Employee-centric View +21

Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

Carmen Valor, Lorena Ronda, Carmen Abril · Sustainable Production and Consumption · 2021 · 46 citations · Full text

Consumer Research, Brand Strategy, Consumer Culture +20

Gamification approaches for open innovation implementation: A conceptual framework

Elena M. Gimenez‐Fernandez, Carmen Abril, Henning Breuer et al. · Creativity and Innovation Management · 2021 · 40 citations · Full text

Education, Entrepreneurship, Innovation Management +18

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