Lorena Ronda

Are they willing to work for you? An employee-centric view to employer brand attractiveness

Lorena Ronda, Carmen Valor, Carmen Abril · Journal of Product & Brand Management · 2018 · 57 citations

Consumer Research, Brand Strategy, Employee-centric View +21

Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

Carmen Valor, Lorena Ronda, Carmen Abril · Sustainable Production and Consumption · 2021 · 46 citations · Full text

Consumer Research, Brand Strategy, Consumer Culture +20

Overcoming barriers for sustainable fashion: bridging attitude-behaviour gap in retail

Lorena Ronda · International Journal of Retail & Distribution Management · 2023 · 43 citations

Behavioral Sciences, Consumer Culture, Fast Fashion +12

Family-friendly practices, high-performance work practices and work–family balance

Lorena Ronda, Andrea Ollo‐López, Salomé Goñi-Legaz · Management Research The Journal of the Iberoamerican Academy of Management · 2016 · 29 citations

Mediation Mechanism, Family Strengthening, Human Resource Management +18

How small traditional businesses can become attractive employers: A means-end analysis

Lorena Ronda, Carmen Valor, Carmen Abril · Journal of Small Business Management · 2019 · 20 citations

Attractive Employers, Small Businesses, Entrepreneurial Motivation +16