Belén Rodríguez Cánovas

Exploring Corporations’ Dialogue About CSR in the Digital Era

Laura Illia, Stefania Romenti, Belén Rodríguez Cánovas et al. · Journal of Business Ethics · 2015 · 123 citations

Digital Business, Digitalization, Digital Era +5

Communicating corporate social responsibility to a cynical public

Laura Illia, Stelios C. Zyglidopoulos, Stefania Romenti et al. · Re-Unir (International University of La Rioja) · 2013 · 86 citations

Business Operations, Stakeholder Management, Business Intelligence +14

Marketing mix effects on private labels brand equity

Carmen Abril, Belén Rodríguez Cánovas · European Journal of Management and Business Economics · 2016 · 67 citations · Full text

Distribution Intensity, Brand Equity, Perceived Price +12

Sustainable Consumption Behaviour in Colombia: An Exploratory Analysis

Alfredo Guzmán Rincón, Ruby Lorena Carrillo Barbosa, Ester Martín-Caro Álamo et al. · Sustainability · 2021 · 30 citations · Full text

Sustainable Consumption, Engineering, Economic Development +18

Managing employer brand attributes to attract potential future leaders

Marino Bonaiuto, Stefano De Dominicis, Laura Illia et al. · Journal of Brand Management · 2013 · 20 citations

Marketing, Management, Brand Development +5