Concepedia

Diana Gavilán

DG

Statistics

Publications

16

Citations

868

H-Index

12

Active since

2013

Affiliations

Universidad Complutense de Madrid(Current)

Diana Gavilán is an author at Universidad Complutense de Madrid specializing in marketing, marketing management, and brand management.

Publications per year

2013–2023

16

Publications

16

The influence of online ratings and reviews on hotel booking consideration

Diana Gavilán, María Avelló, Gema Martínez-Navarro · Tourism Management · 2017 · 373 citations · Full text

Management, Marketing, Tourism Management +12

Innovation in online food delivery: Learnings from COVID-19

Diana Gavilán, Adela Balderas-Cejudo, Susana Fernández-Lores et al. · International Journal of Gastronomy and Food Science · 2021 · 155 citations · Full text

Management, Innovation Management, Nutrition +9

Affective commitment to the employer brand: Development and validation of a scale

Susana Fernández-Lores, Diana Gavilán, María Avelló · BRQ Business Research Quarterly · 2015 · 67 citations · Full text

Management, Organizational Behavior, Psychology +11

The mediating role of mental imagery in mobile advertising

Diana Gavilán, María Avelló, Carmen Abril · International Journal of Information Management · 2014 · 63 citations

Business, Marketing, Psychology +16

University students and informational social networks: Total sceptics, dual moderates or pro-digitals

Diana Gavilán, Gema Martínez-Navarro, Susana Fernández-Lores · Comunicar · 2017 · 33 citations · Full text

Social Sciences, Communication, Higher Education +11

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