Concepedia

Gema Martínez-Navarro

GM

5

Publications

590

Citations

5

H-Index

2017

Active since

Affiliations

Universidad Complutense de Madrid(Current)

Gema Martínez-Navarro is an author at Universidad Complutense de Madrid specializing in communication, marketing, and health sciences.

Top concepts

MarketingCommunicationArtsHealthManagementSocial MediaCustomer SatisfactionInteractive MarketingTourismBranding

Publications per year

2017–2022

5

Publications

5

The influence of online ratings and reviews on hotel booking consideration

Diana Gavilán, María Avelló, Gema Martínez-Navarro · Tourism Management · 2017 · 364 citations

Customer Satisfaction, Tourism Management, Customer Review +11

Innovation in online food delivery: Learnings from COVID-19

Diana Gavilán, Adela Balderas-Cejudo, Susana Fernández-Lores et al. · International Journal of Gastronomy and Food Science · 2021 · 154 citations · Full text

Food Marketing, Food Delivery Systems, Food Systems +8

University students and informational social networks: Total sceptics, dual moderates or pro-digitals

Diana Gavilán, Gema Martínez-Navarro, Susana Fernández-Lores · Comunicar · 2017 · 33 citations · Full text

Digital Society, Online Communication, Communication Social Change +27

Vividness of news push notifications and users’ response

Diana Gavilán, Susana Fernández-Lores, Gema Martínez-Navarro · Technological Forecasting and Social Change · 2020 · 21 citations

Social Media, Social Medium Monitoring, Interactive Marketing +6

Exploring user’s experience of push notifications: a grounded theory approach

Diana Gavilán, Gema Martínez-Navarro · Qualitative Market Research An International Journal · 2022 · 18 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Rows per page

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