José‐Luis Munuera‐Alemán

Author

Universidad de Murcia

Also Known As

Jose-Luis Munuera-Aleman, Jose‐Luis Munuera‐Aleman, José-Luis Munuera-Alemán, José‐Luis Munuera‐Alemán

Publications

458

Citations

H-Index

Concepts

All Affiliations

Universidad de Murcia

About

José‐Luis Munuera‐Alemán is an author at Universidad de Murcia specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	416
2	Management	7	7	416
3	Education	1	1	62
4	Business Analytics	1	1	62
5	Corporate Innovation	1	1	58

José‐Luis Munuera‐Alemán

Publications

454

Citations

H-Index

Page 1

	Year	Citations
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness Francisco‐Jose Molina‐Castillo, Daniel Jiménez Jiménez, José‐Luis Munuera‐Alemán Industrial Marketing Management Consumer-driven Product DevelopmentNew Product PerformanceProduct Competence ExploitationExploration StrategiesInnovation	2011	131
The joint impact of quality and innovativeness on short-term new product performance Francisco‐Jose Molina‐Castillo, José‐Luis Munuera‐Alemán Industrial Marketing Management MarketingCustomer SatisfactionTotal Quality ManagementConsumer-driven Product DevelopmentManagement	2008	74
New product performance indicators: Time horizon and importance attributed by managers Francisco‐Jose Molina‐Castillo, José‐Luis Munuera‐Alemán Technovation ProductivityTotal Quality ManagementConsumer-driven Product DevelopmentPerformance MeasureManagement	2009	62
Speed to Market for Innovative Products: Blessing or Curse? Michael A. Stanko, Francisco‐Jose Molina‐Castillo, José‐Luis Munuera‐Alemán Journal of Product Innovation Management Digital MarketingInnovation ManagementCompetitive AdvantageCorporate InnovationInnovative Products	2012	58
Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs<sup>*</sup> Francisco‐Jose Molina‐Castillo, José‐Luis Munuera‐Alemán, Roger J. Calantone Journal of Product Innovation Management Consumer UncertaintyInnovation AdoptionNetwork EffectsCompetitive AdvantageNew Product Performance	2011	45
The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs Maria Moreno-Moya, José‐Luis Munuera‐Alemán Journal of Small Business Management	2015	38
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach<b>*</b> Francisco‐Jose Molina‐Castillo, Roger J. Calantone, Michael A. Stanko, Journal of Product Innovation Management Total Quality ManagementCustomer SatisfactionFormative IndexNew Product PerformanceConsumer-driven Product Development	2012	28
Do switching costs really provide a first‐mover advantage? Francisco‐Jose Molina‐Castillo, Ana Isabel Rodríguez Escudero, José‐Luis Munuera‐Alemán Marketing Intelligence & Planning Digital MarketingConsumer ResearchFirst‐mover AdvantageBuying BehaviorOperations Research	2012	18

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