Syed Karamatullah Hussainy

Publications

143

Citations

H-Index

2008

Active since

Affiliations

Khadim Ali Shah Bukhari Institute of Technology(Current)

Institute of Business Management

Syed Karamatullah Hussainy is an author at Khadim Ali Shah Bukhari Institute of Technology specializing in management, marketing, and consumer research.

ORCID

Top concepts

MarketingManagementConsumer ResearchBusinessEducationConsumer BehaviorStructural Equation ModelingArtsHealthJournalism

Publications per year

2008–2022

Publications

Do normative triggers and motivations influence the intention to purchase organic food? An application of the goal-framing theory

Kamran Khan, Irfan Hameed, Umair Akram et al. · British Food Journal · 2022 · 53 citations

Behavioral Decision Making, Agricultural Economics, Consumer Research +21

Advertising Styles’ Impact on Attention in Pakistan

Syed Karamatullah Hussainy, Kashif Riaz, Abdul Kabeer Kazi et al. · 2008 · 24 citations

Targeted Advertising, Consumer Research, Serious Appeals +16

Causes, Effects, and Remedies in Conflict Management

Kamran Khan, Syed Karamatullah Hussainy, Yumna Iqbal · The South East Asian Journal of Management · 2017 · 19 citations · Full text

The applications, advantages and challenges in the implementation of HRIS in Pakistani perspective

Habibullah Khan, Syed Karamatullah Hussainy, Kamran Khan et al. · VINE Journal of Information and Knowledge Management Systems · 2017 · 18 citations

International Human Resource Management, Strategic Human Resources, Education +21

Antecedents and consequences of brand citizenship behavior in private higher education institutions

Kamran Khan, Irfan Hameed, Syed Karamatullah Hussainy · Journal of Marketing for HIGHER EDUCATION · 2021 · 17 citations

Customer Satisfaction, Brand Equity, Internal Brand Management +15

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