3
Publications
52
Citations
3
H-Index
2008
Active since
Affiliations
Institute of Business Management(Current)
Kashif Riaz is an author at Institute of Business Management specializing in communication, management, and consumer research.
Top concepts
MarketingManagementPersuasionAdvertisingCommunicationConsumer ResearchConsumer EngagementInteractive MarketingMarketing CommunicationAdvertising Effectiveness
Publications per year
2008–2022
3
3
Advertising Styles’ Impact on Attention in Pakistan
Syed Karamatullah Hussainy, Kashif Riaz, Abdul Kabeer Kazi et al. · 2008 · 24 citations
Targeted Advertising, Consumer Research, Serious Appeals +16
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