Concepedia

You‐il Lee

YL

10

Publications

184

Citations

10

H-Index

2003

Active since

Affiliations

University of South Australia(Current)

You‐il Lee is an author at University of South Australia specializing in globalization, management, and business.

Top concepts

ManagementGlobalizationBusinessEast Asian StudiesInternational BusinessKorean Popular CultureMarketingGlobal StrategyEconomic InstitutionsInternational Marketing

Publications per year

2003–2021

10

Publications

10

Determinants of cross‐buying intentions in banking services in collectivistic culture

Jung‐Kee Hong, You‐il Lee · International Journal of Bank Marketing · 2012 · 29 citations

Customer Satisfaction, Business Culture, International Marketing +22

Challenges confronting the ‘One Belt One Road’ initiative: Social networks and cross-cultural adjustment in CPEC projects

Arshia Mukhtar, Ying Zhu, You‐il Lee et al. · International Business Review · 2021 · 29 citations

Culture, Cross-cultural Adjustment, Community Development +7

Economic nationalism and cosmopolitanism

Kyung Tae Lee, You‐il Lee, Richard Lee · European Journal of Marketing · 2014 · 26 citations

Nationalism, International Marketing, Consumer Research +23

The role of nation brand in attracting foreign direct investments: a case study of Korea

Richard Lee, You‐il Lee · International Marketing Review · 2019 · 24 citations

East Asian Studies, International Marketing, International Investment +26

Bancassurance in East Asia: Cultural impact on customers’ cross-buying behaviour

Jung Kee Hong, You‐il Lee · Journal of Financial Services Marketing · 2014 · 14 citations

Culture, Consumer Culture, Cross-cultural Fraud +10

Rows per page

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