1
Publications
29
Citations
1
H-Index
2012
Active since
Affiliations
University of South Australia(Current)
Jung‐Kee Hong is an author at University of South Australia specializing in intercultural marketing, customer satisfaction, and consumer behavior.
Top concepts
BusinessMarketingManagementValue TheoryService QualityConsumer CultureGeneral BusinessConsumer BehaviorConsumer ResearchPurchase Intention
Publications per year
2012–2012
1
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