Concepedia

Anca-Maria Milovan

AM

5

Publications

178

Citations

5

H-Index

2015

Active since

Affiliations

West University of Timişoara(Current)

Nova Southeastern University

Anca-Maria Milovan is an author at West University of Timişoara specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingMarketing CommunicationSocial MediaCommunicationBrand Strategy

Publications per year

2015–2024

5

Publications

5

The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

Costinel Dobre, Anca-Maria Milovan, Cristian Duţu et al. · Journal of theoretical and applied electronic commerce research · 2021 · 78 citations · Full text

Customer Satisfaction, Luxury, Digital Marketing +24

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

Jusuf Zeqiri, Paul Sergius Koku, Costinel Dobre et al. · Marketing Intelligence & Planning · 2024 · 43 citations

Digital Marketing, Consumer Research, Brand Strategy +16

Innocent until proven guilty: suspicion of deception in online reviews

Maria Petrescu, Philip J. Kitchen, Costinel Dobre et al. · European Journal of Marketing · 2022 · 31 citations · Full text

Fake News, Forensic Psychology, Consumer Uncertainty +25

PERSONALITY INFLUENCES ON ONLINE STORES CUSTOMERS BEHAVIOR

Costinel Dobre, Anca-Maria Milovan · RePEc: Research Papers in Economics · 2015 · 16 citations · Full text

Social bonds and millennial consumers' activity in social networks

Maria Petrescu, Costinel Dobre, Anca-Maria Milovan · International Journal of Internet Marketing and Advertising · 2018 · 10 citations

Rows per page

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