Concepedia
Statistics
Publications
24
Citations
688
H-Index
15
Active since
1995
Affiliations
Florida Atlantic University(Current)
Rutgers, The State University of New Jersey
Atlantic University College
South East European University
Queens College, CUNY
Paul Sergius Koku is an author at Florida Atlantic University specializing in marketing, social sciences, and business.
Publications per year
1995–2024
The Financial Impact of Boycotts and Threats of Boycott
Paul Sergius Koku, Aigbe Akhigbe, Thomas M. Springer · Journal of Business Research · 1997 · 108 citations
Social Sciences, Economics, Finance +10
The Effect of New Product Announcements and Preannouncements on Stock Price
Paul Sergius Koku, Harsharanjeet S. Jagpal, P. V. Viswanath · Journal of Market-Focused Management · 1997 · 67 citations
Business, Business Economics, Finance +10
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
Jusuf Zeqiri, Paul Sergius Koku, Costinel Dobre et al. · Marketing Intelligence & Planning · 2024 · 62 citations
Business, Marketing, Marketing Management +14
Corporate name change signaling in the services industry
Paul Sergius Koku · Journal of Services Marketing · 1997 · 46 citations
Business, Business Economics, Strategic Management +7
On the effectiveness of consumer boycotts organized through the internet: the market model
Paul Sergius Koku · Journal of Services Marketing · 2012 · 40 citations
Business, Marketing, Marketing Management +10
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