Marianne Starren

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 105 citations

Product Ads, Digital Marketing, International Marketing +18

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

International Marketing, Multilingualism, Targeted Advertising +21

The LIDES Coding Manual

Ruthanna Barnett, Eva Codó, Eva Duran Eppler et al. · International Journal of Bilingualism · 2000 · 61 citations

Engineering, Management, Exploratory Data Analysis +8

The Second Time: The Acquisition of Temporality in Dutch and French as a Second Language

Marianne Starren · Max Planck Institute for Plasma Physics · 2001 · 50 citations

An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising

Jos Hornikx, Frank van Meurs, Marianne Starren · Journal of Multilingual and Multicultural Development · 2007 · 47 citations

Multilingual Advertising, International Marketing, Multilingualism +19