Concepedia

Linyun W. Yang

LW

7

Publications

334

Citations

7

H-Index

2013

Active since

Affiliations

University of South Carolina(Current)

University of Toronto

University of North Carolina at Charlotte

The Scarborough Hospital

Linyun W. Yang is an author at University of South Carolina specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchAdvertisingPsychologySocial SciencesBehavioral ScienceConsumer Decision MakingBehavioral Decision Making

Publications per year

2013–2024

7

Publications

7

The 3 C's of anthropomorphism: Connection, comprehension, and competition

Linyun W. Yang, Pankaj Aggarwal, Ann L. McGill · Consumer Psychology Review · 2019 · 108 citations

Third C, Consumer Motivation, Consumer Study +22

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Linyun W. Yang, Pankaj Aggarwal · Journal of Consumer Research · 2018 · 92 citations

Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences

Adriana Samper, Linyun W. Yang, Michelle Daniels · Journal of Consumer Research · 2017 · 72 citations

Behavioral Decision Making, Social Psychology, Consumer Research +22

The influence of gender and self-monitoring on the products consumers choose for joint consumption

Linyun W. Yang, Tanya L. Chartrand, Gavan J. Fitzsimons · International Journal of Research in Marketing · 2015 · 18 citations

Joint Consumption, Customer Satisfaction, Behavioral Sciences +10

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Linyun W. Yang, Keisha M. Cutright, Tanya L. Chartrand et al. · Journal of Consumer Research · 2013 · 17 citations

Rows per page

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