Statistics
Publications
2
Citations
175
H-Index
2
Active since
1996
Affiliations
London South Bank University(Current)
Helen Bloom is an author at London South Bank University specializing in business, strategic management, and brand awareness effects.
Publications per year
1996–2002
2
2
Brand Advertising As Creative Publicity
A. S. C. Ehrenberg, Neil Barnard, Rachel Kennedy et al. · Journal of Advertising Research · 2002 · 157 citations
The Return of the Country Manager
John A. Quelch, Helen Bloom · The McKinsey Quarterly · 1996 · 18 citations
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