Concepedia

Harry A. Harmon

HA

8

Publications

266

Citations

8

H-Index

1997

Active since

Affiliations

University of Central Missouri(Current)

Ouachita Baptist University

University of Tennessee at Martin

Harry A. Harmon is an author at University of Central Missouri specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementMarketing ManagementBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionStrategyGeneral Business

Publications per year

1997–2007

8

Publications

8

Market Orientation, Top Management Emphasis, and Performance Within University Schools of Business: Implications for Universities

Kevin Hammond, Robert L. Webster, Harry A. Harmon · The Journal of Marketing Theory and Practice · 2006 · 76 citations

Customer Satisfaction, Market Orientation, Management Education +13

Exploring the sales manager’s feedback to a failed sales effort

Harry A. Harmon, Gene Brown, Robert E. Widing et al. · Journal of Business and Industrial Marketing · 2002 · 53 citations

Positive Feedback, Customer Satisfaction, Consumer Research +18

Customer satisfaction and corporate culture: A profile deviation analysis of a relationship marketing outcome

Craig A. Conrad, Gene Brown, Harry A. Harmon · Psychology and Marketing · 1997 · 46 citations

Customer Experience, Customer Satisfaction, Business Culture +19

Comparing Levels of Machiavellianism of Today's College Students with College Students of the 1960s

Robert L. Webster, Harry A. Harmon · Teaching Business Ethics · 2002 · 27 citations

University performance and strategic marketing: an extended study

Kevin Hammond, Harry A. Harmon, Robert L. Webster · Marketing Intelligence & Planning · 2007 · 26 citations

Marketing Analytics, Brand Strategy, History Of Marketing +20

Rows per page

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