Concepedia

Robert L. Webster

RL

14

Publications

331

Citations

12

H-Index

1996

Active since

Affiliations

Ouachita Baptist University(Current)

University of Tennessee at Martin

University of Central Missouri

Robert L. Webster is an author at Ouachita Baptist University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyMarketing ManagementStrategic ManagementCustomer SatisfactionMarketing StrategyStrategyBusiness Leadership

Publications per year

1996–2014

14

Publications

14

Market Orientation, Top Management Emphasis, and Performance Within University Schools of Business: Implications for Universities

Kevin Hammond, Robert L. Webster, Harry A. Harmon · The Journal of Marketing Theory and Practice · 2006 · 76 citations

Customer Satisfaction, Market Orientation, Management Education +13

Men's and Women's Self-Confidence in Performing Financial Analysis

Robert L. Webster, T. Selwyn Ellis · Psychological Reports · 1996 · 35 citations

Observed Differences, Self-confidence Assessments, Financial Areas +9

Comparing Levels of Machiavellianism of Today's College Students with College Students of the 1960s

Robert L. Webster, Harry A. Harmon · Teaching Business Ethics · 2002 · 27 citations

University performance and strategic marketing: an extended study

Kevin Hammond, Harry A. Harmon, Robert L. Webster · Marketing Intelligence & Planning · 2007 · 26 citations

Marketing Analytics, Brand Strategy, History Of Marketing +20

Market Orientation Effects on Business School Performance: Views from Two Management Levels

Robert L. Webster, Kevin Hammond · The Academy of Educational Leadership Journal · 2014 · 23 citations

Total Quality Management, Market Orientation, Firm Performance +22

Rows per page

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