Craig A. Conrad

Customer satisfaction and corporate culture: A profile deviation analysis of a relationship marketing outcome

Craig A. Conrad, Gene Brown, Harry A. Harmon · Psychology and Marketing · 1997 · 46 citations

Customer Experience, Customer Satisfaction, Business Culture +19

Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

Tammy L. Kinley, Craig A. Conrad, Gene Brown · Journal of Retailing and Consumer Services · 1999 · 19 citations

Product Involvement Effects, Fashion, Consumer Research +10

China's Internet Structure: Problems and Control Measures

J. Mike Rayburn, Craig A. Conrad · 2004 · 12 citations

E-commerce Environment, Network Science, Internet Structure +15

Market orientation and the innovative culture: a preliminary empirical examination

Craig A. Conrad · Journal of Strategic Marketing · 1999 · 12 citations

Marketing, Market Orientation, Entrepreneurial Innovation +13