Concepedia

Lingling Zhang

LZ

4

Publications

83

Citations

4

H-Index

2020

Active since

Affiliations

University of Maryland, College Park(Current)

Harvard University

China Europe International Business School

Lingling Zhang is an author at University of Maryland, College Park specializing in experimental economics, marketing, and economics.

ORCID

Top concepts

Publications per year

2020–2025

4

Publications

4

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

Lingling Zhang, Doug J. Chung · Marketing Science · 2020 · 42 citations

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Influencer marketing unlocked: Understanding the value chains driving the creator economy

Barak Libai, Ana Babić Rosario, Maximilian Beichert et al. · Journal of the Academy of Marketing Science · 2025 · 17 citations · Full text

How Users Drive Value in Two-Sided Markets: Platform Designs That Matter

Zhou Zhou, Lingling Zhang, Marshall Van Alstyne · MIS Quarterly · 2024 · 14 citations · Full text

, , +20

The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections

Lingling Zhang, Doug J. Chung · Marketing Science · 2020 · 10 citations

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