Jyoti Rana

Consumer Behavior and Purchase Intention of Organic Food

Justin Paul, Jyoti Rana · Journal of Consumer Marketing · 2012 · 55 citations · Full text

Food Choice, Consumer Decision Making, Food Marketing +8

Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Sita Mishra, Yupal Shukla, Gunjan Malhotra et al. · Australasian Marketing Journal (AMJ) · 2022 · 40 citations

Socially Responsible Product, Sustainable Consumption, Green Marketing +20

Factors Influencing Willingness to Pay Price Premium for Organic Food in India

Gunjan Gumber, Jyoti Rana · International Journal of Emerging Research in Management and Technology · 2017 · 28 citations

Food Choice, Economics, Food Marketing +11

Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context

Swetarupa Chatterjee, Naman Sreen, Jyoti Rana et al. · International Review on Public and Nonprofit Marketing · 2021 · 28 citations · Full text

Socially Responsible Product, Animal Cruelty Certification, Consumer Study +17

Who buys organic food? Understanding different types of consumers

Gunjan Gumber, Jyoti Rana · Cogent Business & Management · 2021 · 27 citations · Full text