Statistics
Publications
11
Citations
469
H-Index
10
Active since
2010
Zheyin Gu is an author at University of Connecticut specializing in marketing, business, and marketing management.
Publications per year
2010–2024
11
11
Facilitating Fit Revelation in the Competitive Market
Zheyin Gu, Ying Xie · Management Science · 2012 · 101 citations
A Model of Shoppertainment Live Streaming
Zheyin Gu, Xuying Zhao, D. J. Wu · Management Science · 2024 · 48 citations
1–5 of 11