Yi Grace Ji

Social presence and digital dialogic communication: engagement lessons from top social CEOs

Linjuan Rita Men, Wan‐Hsiu Sunny Tsai, Zifei Fay Chen et al. · Journal of Public Relations Research · 2018 · 182 citations

Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance

Gunwoo Yoon, Cong Li, Yi Grace Ji et al. · Journal of Advertising · 2018 · 143 citations

Social Medium Monitoring, Digital Marketing, Consumer Research +18

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Yi Grace Ji, Zifei Fay Chen, Weiting Tao et al. · Public Relations Review · 2018 · 125 citations

Facebook Data, Social Media, Social Medium Monitoring +11

Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?

Yi Grace Ji, Cong Li, Michael North et al. · Public Relations Review · 2017 · 124 citations

Facebook Engagement Help, Reputation Management, Multi-stakeholder Research +16

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Jiangmeng Liu, Cong Li, Yi Grace Ji et al. · Computers in Human Behavior · 2017 · 83 citations

Marketing, Viral Marketing, Social Media +11