Michael North

Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance

Gunwoo Yoon, Cong Li, Yi Grace Ji et al. · Journal of Advertising · 2018 · 149 citations

Business, Marketing, Marketing Management +16

Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?

Yi Grace Ji, Cong Li, Michael North et al. · Public Relations Review · 2017 · 127 citations

Management, Strategic Management, Corporate Social Responsibility +13

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Jiangmeng Liu, Cong Li, Yi Grace Ji et al. · Computers in Human Behavior · 2017 · 84 citations

Social Sciences, Communication, Marketing +14

Do Our Facebook Friends Make Us Feel Worse? A Study of Social Comparison and Emotion

Jiangmeng Liu, Cong Li, Nick Carcioppolo et al. · Human Communication Research · 2016 · 52 citations

Social Sciences, Psychology, Social Psychology +16

Relationship building through reputation and tribalism on companies’ Facebook pages

Jiangmeng Helen Liu, Michael North, Cong Li · Internet Research · 2017 · 44 citations

Social Sciences, Communication, Social Psychology +15