Concepedia

Cong Li

CL

Statistics

Publications

42

Citations

1.8K

H-Index

26

Active since

2007

Affiliations

University of Miami(Current)

Lahore University of Management Sciences

Central Connecticut State University

Virginia Commonwealth University

University of North Carolina at Chapel Hill

Cong Li is an author at University of Miami specializing in social sciences, communication, and social media.

Publications per year

2007–2025

42

Publications

42

Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance

Gunwoo Yoon, Cong Li, Yi Grace Ji et al. · Journal of Advertising · 2018 · 149 citations

Business, Marketing, Marketing Management +16

Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?

Yi Grace Ji, Cong Li, Michael North et al. · Public Relations Review · 2017 · 127 citations

Management, Strategic Management, Corporate Social Responsibility +13

China’s rapidly evolving practice of poverty resettlement: Moving millions to eliminate poverty

Sarah Rogers, Jie Li, Kevin Lo et al. · Development Policy Review · 2019 · 100 citations · Full text

Social Sciences, Development Studies, Urban Planning +12

Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials

Cong Li · Journal of Consumer Behaviour · 2009 · 84 citations

Business, Marketing, Psychology +14

Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth

Jiangmeng Liu, Cong Li, Yi Grace Ji et al. · Computers in Human Behavior · 2017 · 84 citations

Social Sciences, Communication, Marketing +14

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