Concepedia
Statistics
Publications
42
Citations
1.7K
H-Index
26
Active since
2007
Affiliations
University of Miami(Current)
Lahore University of Management Sciences
Central Connecticut State University
Virginia Commonwealth University
University of North Carolina at Chapel Hill
Cong Li is an author at University of Miami specializing in communication, arts, and marketing.
Top concepts
CommunicationArtsSocial MediaMarketingManagementSocial InfluenceConsumer ResearchPersuasionSocial SciencesInteractive Marketing
Publications per year
2007–2025
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
Gunwoo Yoon, Cong Li, Yi Grace Ji et al. · Journal of Advertising · 2018 · 143 citations
Social Medium Monitoring, Digital Marketing, Consumer Research +18
Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?
Yi Grace Ji, Cong Li, Michael North et al. · Public Relations Review · 2017 · 124 citations
Facebook Engagement Help, Reputation Management, Multi-stakeholder Research +16
China’s rapidly evolving practice of poverty resettlement: Moving millions to eliminate poverty
Sarah Rogers, Jie Li, Kevin Lo et al. · Development Policy Review · 2019 · 96 citations · Full text
Rural Development, Population Poverty, East Asian Studies +21
Social media usage and acculturation: A test with Hispanics in the U.S.
Cong Li, Wan‐Hsiu Sunny Tsai · Computers in Human Behavior · 2014 · 83 citations
Ethnicity, Social Identity, Latino Culture +10
Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials
Cong Li · Journal of Consumer Behaviour · 2009 · 83 citations
Brand Memory, Serial Position, Behavioral Decision Making +32
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