Concepedia

Dmitri G. Markovitch

DG

Statistics

Publications

10

Citations

450

H-Index

10

Active since

2005

Affiliations

California State University, Northridge(Current)

Rensselaer Polytechnic Institute

Indian Institute of Technology Kanpur

University of Maine

New York University

Dmitri G. Markovitch is an author at California State University, Northridge specializing in business, marketing, and business strategy.

Publications per year

2005–2024

10

Publications

10

Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust

Dongling Huang, Dmitri G. Markovitch, Rusty A. Stough · Journal of Retailing and Consumer Services · 2023 · 101 citations

Business, Marketing, Customer Relationship Management +8

Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry

Dmitri G. Markovitch, Joel H. Steckel, Bernard Yeung · Management Science · 2005 · 90 citations

Management, Strategic Management, Strategy +11

Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy

Dmitri G. Markovitch, Rusty A. Stough, Dongling Huang · Journal of Retailing and Consumer Services · 2024 · 73 citations

Business, Marketing, Psychology +16

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

Dmitri G. Markovitch, Joel H. Steckel, Anne Michaut et al. · Journal of Product Innovation Management · 2014 · 52 citations · Full text

Management, Decision Sciences, Marketing +10

Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy

Dmitri G. Markovitch, Dongling Huang, Pengfei Ye · Journal of Business Research · 2020 · 46 citations

Business, Marketing, Marketing Management +9

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