Concepedia

Anne Michaut

AM

Statistics

Publications

5

Citations

313

H-Index

5

Active since

2002

Affiliations

Delft University of Technology(Current)

Anne Michaut is an author at Delft University of Technology specializing in marketing, brand management, and luxury consumption.

Publications per year

2002–2019

5

Publications

5

Luxury and sustainability: a common future? The match depends on how consumers define luxury

Jean Noël Kapferer, Anne Michaut · Luxury Research J · 2015 · 195 citations · Full text

Business, Marketing, Marketing Management +16

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

Dmitri G. Markovitch, Joel H. Steckel, Anne Michaut et al. · Journal of Product Innovation Management · 2014 · 52 citations · Full text

Management, Decision Sciences, Marketing +10

Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy

Jean‐Noël Kapferer, Anne Michaut · Journal of brand strategy · 2014 · 32 citations

Business, Marketing, Marketing Management +17

Effects of Appropriate and Inappropriate Odors on Product Evaluations

Hendrik N.J. Schifferstein, Anne Michaut · Perceptual and Motor Skills · 2002 · 21 citations

Agriculture, Marketing, Psychology +16

Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries

Jean‐Noël Kapferer, Anne Michaut · Journal of brand strategy · 2019 · 13 citations

Business, Marketing, Marketing Management +15

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