Concepedia
Statistics
Publications
4
Citations
227
H-Index
Active since
2022
Affiliations
University of Maine(Current)
California State University, Northridge
Rusty A. Stough is an author at University of Maine specializing in marketing, social media, and chatbot systems.
Publications per year
2022–2025
Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust
Dongling Huang, Dmitri G. Markovitch, Rusty A. Stough · Journal of Retailing and Consumer Services · 2023 · 101 citations
Business, Marketing, Customer Relationship Management +8
Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy
Dmitri G. Markovitch, Rusty A. Stough, Dongling Huang · Journal of Retailing and Consumer Services · 2024 · 73 citations
Business, Marketing, Psychology +16
When influencers are not very influential: The negative effects of social media verification
Jazlyn Elizabeth Dumas, Rusty A. Stough · Journal of Consumer Behaviour · 2022 · 31 citations
Social Sciences, Communication, Marketing +17
Consumer perceptions of AI chatbots on Twitter (X) and Reddit: an analysis of social media sentiment and interactive marketing strategies
C. Matt Graham, Rusty A. Stough · Journal of Research in Interactive Marketing · 2025 · 22 citations
Business, Marketing, Marketing Management +17
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