Statistics
Publications
2
Citations
288
H-Index
2
Active since
1996
Affiliations
University of Warwick(Current)
Paul Dyson is an author at University of Warwick specializing in brand management, business, and marketing management.
Publications per year
1996–1997
2
2
Understanding, Measuring, and Using Brand Equity
Paul Dyson, Andy Farr, Nigel Hollis · Journal of Advertising Research · 1996 · 221 citations
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