Statistics
Publications
5
Citations
789
H-Index
5
Active since
1996
Affiliations
Old Dominion University(Current)
Nigel Hollis is an author at Old Dominion University specializing in business, marketing, and marketing management.
Publications per year
1996–2011
5
5
Understanding, Measuring, and Using Brand Equity
Paul Dyson, Andy Farr, Nigel Hollis · Journal of Advertising Research · 1996 · 221 citations
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