Statistics
Publications
2
Citations
270
H-Index
2
Active since
1996
Andy Farr is an author specializing in brand equity, business, and brand management.
Publications per year
1996–1997
2
2
Understanding, Measuring, and Using Brand Equity
Paul Dyson, Andy Farr, Nigel Hollis · Journal of Advertising Research · 1996 · 221 citations
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