Concepedia

Crina O. Tarasi

CO

Statistics

Publications

8

Citations

303

H-Index

8

Active since

2011

Affiliations

Central Michigan University(Current)

Arizona State University

BI Norwegian Business School

Karlstad University

Linköping University

Crina O. Tarasi is an author at Central Michigan University specializing in marketing, marketing management, and business.

Publications per year

2011–2021

8

Publications

8

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt et al. · Journal of Marketing · 2011 · 110 citations

Business, Finance, Marketing Management +16

Designing satisfying service encounters: website versus store touchpoints

Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi et al. · Journal of the Academy of Marketing Science · 2021 · 55 citations · Full text

Arts, Design, Information Systems +14

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson et al. · Journal of Service Research · 2013 · 33 citations

Business, Marketing, Marketing Management +17

Concha Allen, Poonam Kumar, Crina O. Tarasi et al. · Journal of Marketing Education · 2014 · 31 citations

Management, Marketing, Career Education +11

Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters

Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi et al. · Journal of Retailing · 2021 · 25 citations

Business, Marketing, Marketing Management +17

1–5 of 8